Saturday, July 15, 2006

Lok Paritran - Receipe for success

Lok Paritran - the Official Site - Home

If there is any party I actually would prefer that they win the elections it is Lok Paritran. So here are my thoughts on how they can succeed.

Brand:
I suggest that you change the name to something that would abbrivate to "IIT". Utilize the brand that you actually is bringing you the recognition. I hail from Tamil Nadu and if you campaign as Lok Paritran...TRUST ME...people won't even understand what it means and why they should vote for you. Take history..Karunanidhi and MGR utilized Anna as a brand name to come to power. Jayalalitha uses MGR as a brand. Congress "Gandhi" as a brand. You guys should use IIT as a brand so change your name.

Organization Structure:
First things first. Political parties promise something to come to power, in order to be different why don't you do something and then ask for people's vote. I know, I know...money is the key. So here is what I suggest you do. Form Non-Profit organizations for Education, Health, etc. and setup local schools with High Tech being the "key instructure". The CEOs of these non-profits will be the future MLAs and MPs. Start schools in villages and local districts for FREE. Rope in Bill Gates Foundation, Google.Org, InfoSys foundation etc for funding these ventures.

Education is Key:
If you take a leaf out of Apple's success, it is because of education. Since early childhood students are exposed to the Apple brand that make the loyal followers when they grow up. Now if you control education..you are bringing up the future voters of your party called "IIT". You can start a Television channel on the platform of education, you can give away laptops i.e. you control the medium. This will enable you to propogate your brand once you own the medium....and may I add while doing good. Do not call the Non-Profits "IIT" as this will disuade people from funding the non-profit that is also named after a political party.

Television and Internet:
You have to own a television channel in order to succeed. So go ahead and start a few channels. Education and edu-tainment being the key. Start local internet "stations" where farmers can buy and sell goods for example. Create an open-source community to help the people in India.

US and Foreign Office:
NRIs can fund your organization so go ahead and start an office to get donations from NRIs.

Think Big, Act Big:
Who ever said that running a political pary was gonna be easy. But you got to think big and act big. You think that it is a waste of your time but I would suggest getting on David Letterman, Operah Winfrey, Jay Lenno etc. All you have to do is call. Actually send them a video about you. Never compromise on quality of the people you are with. Try getting business minded people..they know the value brand recognition. Don't get someone just because they are education..it doesn't mean anything in your business. ACT LIKE A COMPANY and you will succeed.

All the best.

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